Fuel Cell Developer Adaptive Materials On Finding Engineers and the Company’s Future

takes the funding. To get the equipment in, to get the supply chain built out, to get the products for a cheap enough cost that the commercial sector can get excited about it.

X: You mentioned that in five years you’d like to branch off into more non-military applications. Did I read somewhere that you also have an RV power product?

MC: Yes, there are a lot of common parts between our 300-watt military system and our RV commercial system. So, we’re going to do our RV commercial system this summer at the same time we do our 300-watt. The biggest difference is the military expects more durability than a consumer would. That’s good because it gets the cost down for the consumers so they can actually afford the product. We’re probably going to look at a launch in Europe first. Their power demands are a lot lower than Americans’ power demands when it comes to RVs. You know, you go camping with your kids and they want their XBox and you want your air conditioner and TV set in your RV. A lot of Europeans still “dry camp,” meaning they go out without any power, or very little power, so a fuel cell to them, at 250 or 300 watts of power, is a huge advantage.

X: Any other area beside RV in which you plan to expand over the next five years?

MC: I would say in the next few years I think we’ll probably get a lot more into remote sensing. We’ve been getting a lot of phone calls and a lot of pull for our products in that market—remote surveillance, things like that. We’re a great power solution where you don’t want to dig and drop wires or run out and change batteries frequently. That’s a really good application for us. So is homeland security along borders.

Author: Howard Lovy

Howard Lovy is a veteran journalist who has focused primarily on technology, science and innovation during the past decade. In 2001, he helped launch Small Times Magazine, a nanotech publication based in Ann Arbor, MI, where he built the freelance team and worked closely with writers to set the tone and style for an emerging sector that had never before been covered from a business perspective. Lovy's work at Small Times, and on one of the first nanotechnology-themed blogs, helped him earn a reputation for making complex subjects understandable, interesting, and even entertaining for a broad audience. It also earned him the 2004 Prize in Communication from the Foresight Institute, a nanotech think tank. In his freelance work, Lovy covers nanotechnology in addition to technological innovation in Michigan with an emphasis on efforts to survive and retool in the state's post-automotive age. Lovy's work has appeared in many publications, including Wired News, Salon.com, the Wall Street Journal, The Detroit News, The Scientist, the Forbes/Wolfe Nanotech Report, Michigan Messenger, and the Ann Arbor Chronicle.