Legend Has It—An Early Lead in the Post-Avatar Rush to Convert 2D Films to 3D

point in a buildup of 3D feature-length films created through a variety of innovations, including advances in stereoscopic 3D cameras and computerized 3D rendering technologies that Sandrew helped invent. He holds 14 patents, mostly related to colorization and visual special effects. Using a frame-by-frame approach similar to colorization, Sandrew says he developed a digital 3D conversion process in 2007 with San Diego-based Passmorelab that makes conventional 2D TV and film appear as if it was originally recorded with stereoscopic 3D cameras.

About 70 percent is the same process as colorization, but 3D is much more complicated and very labor intensive, Sandrew says. “It requires designing special effects for every pixel of every frame,” Sandrew says. “So we’re in a unique position in this space that is rapidly growing.”

Sandrew also has been over this terrain before—not just at Legend Films, but previously with American Film Technologies, which was hired by Ted Turner in 1986 to colorize hundreds of MGM films.

As The Boston Globe told the story four years ago, Sandrew was working at Massachusetts General Hospital in 1986, using color to enhance the diagnostic value of medical imaging, when he was approached by the president and CEO of American Film Technologies (AFT). Sandrew ended his medical career to join AFT. He left about five years later, when AFT was faltering, to co-found Lightspan, one of the nation’s largest computer education companies. But Sandrew returned to colorizing movies when he formed Legend Films with David Martin, a former executive with Hollywood Enterntainment and Jeff Yapp, an MTV executive.

As for the future, Sandrew says the new film projects that Legend 3D has taken on includes one that is expected to be the runaway blockbuster of 2011. Beyond that, though, he’s not talking.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.