How to Make Money from Saving Energy: Tales of Innovation at the SDG&E Energy Showcase

Conservation is a big deal in California. While per capita energy usage has climbed approximately 50 percent from 1975 to 2005, according to presentations by former California Energy Commissioner Arthur Rosenfeld, California managed to keep the growth of energy consumption at about  2 percent per capita over the same period—largely by requiring aggressive energy conservation measures.

As part of that overall conservation push, San Diego Gas & Electric convened its fifth annual SDG&E Energy Showcase to recognize their customers’ biggest success stories at reducing energy waste. For example, by installing LED lighting, sophisticated refrigeration controls, and taking other conservation measures, Carlsbad, CA-based Life Technologies (NASDAQ: [[ticker:LIFE]]) cut its electricity consumption by 5,200,000 kilowatt hours a year—or about 28 percent—and estimates it will save about $4 million in reduced energy costs over five years. And it won’t take forever to recoup its upfront investment in energy savings. The company, which provides laboratory equipment and supplies for biotech labs, also got $724,526 in rebates and incentives from SDG&E to do the energy efficiency work.

As part of its showcase, SDG&E also holds an exhibition for the companies that provide the products and services that help SDG&E customers reduce their energy costs.

“We want to make sure [energy conservation successes] are visible to our customers,” says Mark Gaines, director of energy efficiency and demand-response programs at SDG&E, one of two utilities that are owned and operated (and generate about half the revenue) by San Diego-based Sempra Energy (NYSE: [[ticker:SRE]]). Gaines says SDG&E doesn’t certify the individual companies that provide energy efficiency services. Rather, he says, “We certify the technology, so we have a list of technologies that are available for rebates.”

More than 70 companies registered as exhibitors, and there was a strong showing by companies that specialize in

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.