All-Michigan VC Team Helps Bring State-Grown Medical Imaging Technology to Market

There are three reasons Michigan can feel good about a recent $8 million venture capital investment in Detroit-based medical imaging company Delphinus Medical Technologies.

  1. It is an investment in a Michigan company;
  2. The investment comes from an all-Michigan VC team;
  3. It is an investment in Michigan-grown technology developed in one of the state’s premier research institutions—one that deals with real-life cancer cases every day.

Delphinus Medical’s breast-cancer-detection technology, SoftVue, has been undergoing development at the Barbara Ann Karmanos Cancer Institute in Detroit for the past 10 years. Unlike mammography, it does not use radiation or compression to image the breast to detect early stages of breast cancer.

Instead, the breast is submerged in warm water and surrounded by an ultrasound ring that emits sound waves, detects the waves that are reflected off the breast tissue, and measures the speed and attenuation of the waves that pass through the tissue. (Conventional ultrasound devices rely on reflected soundwaves alone.)

The Delphinus system then employs sophisticated computer algorithms to translate the ultrasound data into detailed, three-dimensional images of the tissue.

According to Delphinus CEO Bill Greenway, the system not only avoids the discomfort and radiation associated with traditional mammography but can also help differentiate between different types of cancers and avoid unnecessary biopsies.

“Detecting cancer earlier, particularly in breast cancer, is really not the Holy Grail anymore,” Greenway says. “The thing that really is necessary today is to detect and be able to differentiate between those cancers which are aggressive and potentially will cause great harm to the woman versus those that really won’t.”

Delphinus_1So, while the SoftVue’s broader application could eventually be as a screening tool to replace mammograms, the most-compelling—and near-term—application is its boosting accuracy in the diagnostic phase, possibly helping women avoid unnecessary, painful, and costly biopsies.

It’s what has Michael Gross, managing director for investor Beringea, excited about Delphinus. Beringea, with offices in Farmington Hills, MI, co-led the startup’s financing last month.

“From a market perspective, that’s what gets us excited because you can see how you can cut significant costs out of the system with a more-accurate, noninvasive diagnostic technology,” Gross says. “And it’s better for the patients because nobody wants to have a biopsy when they don’t need one.”

What really sealed the deal for Gross, who did the due diligence for Beringea, was

Author: Howard Lovy

Howard Lovy is a veteran journalist who has focused primarily on technology, science and innovation during the past decade. In 2001, he helped launch Small Times Magazine, a nanotech publication based in Ann Arbor, MI, where he built the freelance team and worked closely with writers to set the tone and style for an emerging sector that had never before been covered from a business perspective. Lovy's work at Small Times, and on one of the first nanotechnology-themed blogs, helped him earn a reputation for making complex subjects understandable, interesting, and even entertaining for a broad audience. It also earned him the 2004 Prize in Communication from the Foresight Institute, a nanotech think tank. In his freelance work, Lovy covers nanotechnology in addition to technological innovation in Michigan with an emphasis on efforts to survive and retool in the state's post-automotive age. Lovy's work has appeared in many publications, including Wired News, Salon.com, the Wall Street Journal, The Detroit News, The Scientist, the Forbes/Wolfe Nanotech Report, Michigan Messenger, and the Ann Arbor Chronicle.