Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2b476350-ed80-4e7f-b1c8-d0ff33c1e3a9&Preview=1
Date 6/16/2010
Company Name Magnetic
Mailing Address 311 W. 43rd St. New York, NY 10036
Company Description Magnetic is search re-targeting. The Magnetic data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and re-target campaigns to the most relevant audience online. With more than 270 million search profiles, Magnetic significantly lifts the value of media and improves campaign performance.
Proceeds Purposes Magnetic will leverage new capital to further build its core search re-targeting technology and expand with new solutions for advertisers and marketers that bring synergy to display media and search data. With this latest investment, Magnetic has the resources to push forward on its mission to make search re-targeting easy for all types of media buyers.