Prime View Adopts E Ink Name

Prime View International, the Hsinchu, Taiwan-based display manufacturer that acquired Cambridge, MA-based E Ink last year for a price that eventually amounted to $450 million, announced today that its entire operation will now go by the name E Ink Holdings Incorporated. Along with the electrophoretic screens developed by E Ink over the last 13 years—which are now found in the Amazon Kindle, the Barnes & Noble Nook, and many other portable e-readers—the combined company manufactures wide-view LCD screens used in televisions, phones, gaming pads, and other devices. “The E Ink name is synonymous with the ePaper industry that we pioneered and in which we enjoy a leadership position,” said Scott Liu, the company’s chairman and CEO, in a statement. “We are now a globally recognized brand name and aim to have our displays on every smart surface.”

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/