Ford Makes it Easier to Avoid Texting While Driving With New SYNC Features

With laws in Michigan and other states cracking down on texting while driving, Ford today unveiled some new features to its SYNC platform, an all-in-one navigation, communication, and entertainment center that takes the next step in Ford’s goal of transforming the automobile into one big, safety-conscious, smartphone on wheels..

New features in Ford’s SYNC product include a “Do Not Disturb” button that saves your texts for you until you’ve parked your car, and a text-to-voice function that reads your text messages to you. Many distracting applications are locked out when the car is in motion, including Web browsing, displaying texts onscreen, navigation entry by touchscreen, and photo editing.

The more we fiddle with our smart phones while driving, the more dangerous it becomes. So, the ability to interface, in a seamless way, with your car’s dashboard is crucial. Auto supplier Delphi is also working on a system that automatically shuts down any text- or video-centered app when you put your car into drive. But Ford appears to be among the first to have implemented these controls.

Alan Hall, Ford’s communications manager for technology and design, said Ford has been proactive from the start about limiting the amount of manual control while driving in favor of voice control. You cannot scroll through your MP3 collection, for example. You access it via voice control. SYNC prevents manual entry of destinations in navigation systems while driving, but allows voice entry.

“So, we’ve been very proactive with encouraging the use of voice control to keep drivers’ eyes on the road and hands on the wheel,” Hall says in an e-mail this morning.

If the automotive and mobile industries do not figure out a way to prevent accidents on their own, you can expect tougher laws on the books—especially if more accidents occur as a result of driver distraction.

To help with that integration, Ford is inviting mobile phone manufacturers to adopt a

Author: Howard Lovy

Howard Lovy is a veteran journalist who has focused primarily on technology, science and innovation during the past decade. In 2001, he helped launch Small Times Magazine, a nanotech publication based in Ann Arbor, MI, where he built the freelance team and worked closely with writers to set the tone and style for an emerging sector that had never before been covered from a business perspective. Lovy's work at Small Times, and on one of the first nanotechnology-themed blogs, helped him earn a reputation for making complex subjects understandable, interesting, and even entertaining for a broad audience. It also earned him the 2004 Prize in Communication from the Foresight Institute, a nanotech think tank. In his freelance work, Lovy covers nanotechnology in addition to technological innovation in Michigan with an emphasis on efforts to survive and retool in the state's post-automotive age. Lovy's work has appeared in many publications, including Wired News, Salon.com, the Wall Street Journal, The Detroit News, The Scientist, the Forbes/Wolfe Nanotech Report, Michigan Messenger, and the Ann Arbor Chronicle.