With San Diego as “Ground Zero,” Nissan Targets Pragmatic Car Buyers With Leaf EV—and We Take It for A Test Hum

get EV charging stations under a $99.8-million matching grant the federal Department of Energy awarded last summer to Ecotality (NASDAQ: [[ticker:ECTY]]), a company based in Scotsdale, AZ, that specializes in EV charging infrastructure. Under the DOE program, Nissan is deploying close to 5,000 Leaf EVs in 11 metropolitan markets in five states. San Diego, the only California metro area enrolled in the program, is expected to get all 1,000 of California’s Leafs and close to 2,500 charging stations.

Nissan Leaf EV 2That doesn’t mean Leaf EVs won’t be available elsewhere in California or the U.S. for that matter. The Japanese carmaker plans to manufacture 50,000 Leafs during its first year of production, and those cars will be distributed for sale around the world, including Nissan dealers throughout the United States. But federal funding for installing the charging stations has been limited to the 11 metro areas in California, Oregon, Washington, Arizona, and Tennessee—and EVs are expected to proliferate more rapidly in those areas. Perry says he expects to sell 3,000 to 4,000 Leaf EVs in San Diego alone.

“You’ll see other EVs out there doing a hundred or 500 vehicles,” Perry says. “We’re doing tens of thousands of vehicles.”

About 15,000 people in the U.S. have paid a refundable $99 reservation fee that allows them to purchase a Leaf when the EV becomes available, according to Nissan. About 5,000 of those prospective buyers are in California, including more than 1,000 in San Diego.

Nissan says the compact Leaf hatchback seats five, but the car is so small, it’s really just a four-seater. The carmaker also says

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.