A Place for Mom Sells Majority Stake to Warburg Pincus

Seattle-based online elder care referral service, A Place for Mom, has sold a majority ownership stake to international private equity firm Warburg Pincus, according to a company asset track record kept by investment banking advisory firm GCA Savvian. The terms of the deal were not disclosed. A spokesperson for A Place for Mom didn’t immediately respond to a request for comment.

A Place for Mom was founded in 2000 with the aim of providing the most comprehensive database of elder care options for seniors nationwide. The free referral service helps connect seniors and their families to retirement communities, nursing homes, assisted living programs, home care, and specialized Alzheimer’s care services.  Interested parties fill out an online form with their contact information and location, and A Place for Mom has an advisor contact them and walk them through the next steps. The company receives over 25,000 inquiries each month, and employs over 300 “eldercare advisors,” with a total of 350 employees nationwide, according to its website.

Author: Thea Chard

Before joining Xconomy, Thea spent a year working as the editor of another startup, the hyperlocal Seattle neighborhood news site QueenAnneView.com. She holds a bachelor's degree from the University of Southern California, where she double-majored in print journalism and creative writing. While in college, Thea spent a semester studying in London and writing for the London bureau of the Los Angeles Times. Indulging in her passion for feature writing, she has covered a variety of topics ranging from the arts, to media, clean technology and breaking news. Before moving back to Seattle, Thea worked in new media development on two business radio shows, "Marketplace" and "Marketplace Money" by American Public Media. Her clips have appeared in the Los Angeles Times, the Santa Monica Daily Press, Seattle magazine and her college paper, the Daily Trojan. Thea is a native Seattleite who grew up in Magnolia, and now lives in Queen Anne.