TimeTrade Gets $5.6M to Expand in Sales and Marketing Appointment Software

TimeTrade, an appointment scheduling software company in Tewksbury, MA, said today it has closed a $5.6 million Series D financing round led by Ascent Venture Partners. CommonAngels and other existing investors also participated in the round, which includes $1.7 million in convertible notes issued in December 2009. TimeTrade said it will use the money to expand its product line and to build out its sales and marketing teams and programs.

The company makes online business software for scheduling appointments. Its product is geared toward sales, marketing, and customer-support teams and uses a software-as-a-service model. The technology integrates with Salesforce.com, as well as Outlook, Google Calendar, and other related applications.

TimeTrade started in 2000, and is led by CEO Ed Mallen, a veteran of IBM, Xerox, and Xionics. It has raised a total of $17.9 million and has about 1,000 customers worldwide, including Best Buy, Coldwell Banker, Charles Schwab, Sears, J.C. Penney, Sprint, Mayo Clinic, Yale University, and the U.S. Department of Homeland Security.

“I was pleased that we were able to raise substantially more than we targeted,” Mallen said in a statement. “This financing round solidly reflects the continued confidence and support of our investors and their belief in the growing role online appointment scheduling will play as a central element in the fabric of the Social Web and the increasing importance of online connections to how companies do business with other companies and with consumers.”

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.