Palo Alto, CA-based Permuto, which runs an “intent-driven” advertising network that attempts to match online shoppers with appropriate ads, said today that it has changed its name to Buysight. The company also announced that it has raised $10 million in Series A financing from Onset Ventures, Rembrandt Venture Partners, and LinkedIn co-founder Reid Hoffman. “We are building the world’s largest index of consumer purchase intent, history, and activity data to unlock significant value for buyers and sellers,” said Buysight chief marketing officer Jeff Weitzman in a statement. “Making the change to Buysight aligns with our vision and the results we’re driving for our clients.”
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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