Negroponte on the Media Lab’s 25th: A Salon des Refusés That Could Only Have Happened at MIT

The MIT Media Laboratory, whose 1985 launch created a new intellectual center of gravity for studies of the future of computing while blazing trails in industry-university research partnerships, will mark its 25th anniversary this Friday. MIT is celebrating the occasion with a day of festivities that include an appearance from Google CEO Eric Schmidt and a music gala that night hosted by Rock Band and Guitar Hero creator Harmonix, a Media Lab spinoff. And, of course, on hand for it all will be the lab’s founder, Nicholas Negroponte.

I recently caught up with Negroponte, who is officially on leave from MIT, for an in-depth update on what captures the lion’s share of his attention these days: the One Laptop per Child Foundation he formed to bring computers and educational tools to children in the developing world. But we took a few minutes as well to reflect on the lab’s anniversary, which he said has a dual-nature feel to it—likening it both to a coming-of-age party and a quarter-century celebration marking a venerable institution’s long history. He also spoke about why Schmidt was the only completely outside speaker invited—and why he doesn’t think any other school could have spawned the lab.

Here are some highlights from our conversation:

Bar mitzvah vs. quarter-century: “You see, the 25th, it’s a very interesting celebration. That is, do you treat it like a bar mitzvah, that you’ve turned 25, or do you treat it like a quarter century? They’re two very different celebrations,” Negroponte says.

Eric Schmidt, he says, represents one aspect of this dual nature. “The reason I invited him is if I had to think over the past 15 years what company has affected lifestyle the most, it’s Google. So I think Eric’s talk is very much the quarter-century [view of the event], even though he’s not all of it, he’s part of it.”

Schmidt will speak Friday afternoon. The morning, though, will feature talks from the lab’s five newest faculty members, Negroponte told me. “That’s the bar mitzvah,” he says.

MIT as Swiss cheese: “The Media Lab could only happen at MIT, and there are a number of reasons for that, but one of the reasons is that MIT is like Swiss cheese. There really are lots of holes between the departments. It’s a very porous institution,” Negroponte says. He compared it to other schools where professors fit more clearly into free-standing departments that apparently watched over their domains more strictly, if I understood him correctly. That meant the new lab could more easily round up various people who didn’t fit so clearly into one bucket or another. “And so that helped the Media Lab, because when we put together the pieces, nobody first of all, nobody, claimed them,” he says. (The lab was ultimately spawned in MIT’s Architecture Machine Group, and is still housed in the School of Architecture and Planning.)

Salon des refusés: Negroponte expounded on that last point, describing the lab’s initial faculty as “a group of people who were at the edge of their disciplines, and in some cases over the edge—and when we put it all in one place, it worked.” He recalls discussing the idea for the lab with Walter Rosenblith, then MIT’s provost. “When I told him we were including Seymour Papert, he said, ‘Bless your heart.’ The people who were part of the original Media Lab were really outcasts. So it was a salon des refusés.”

Author: Robert Buderi

Bob is Xconomy's founder and chairman. He is one of the country's foremost journalists covering business and technology. As a noted author and magazine editor, he is a sought-after commentator on innovation and global competitiveness. Before taking his most recent position as a research fellow in MIT's Center for International Studies, Bob served as Editor in Chief of MIT's Technology Review, then a 10-times-a-year publication with a circulation of 315,000. Bob led the magazine to numerous editorial and design awards and oversaw its expansion into three foreign editions, electronic newsletters, and highly successful conferences. As BusinessWeek's technology editor, he shared in the 1992 National Magazine Award for The Quality Imperative. Bob is the author of four books about technology and innovation. Naval Innovation for the 21st Century (2013) is a post-Cold War account of the Office of Naval Research. Guanxi (2006) focuses on Microsoft's Beijing research lab as a metaphor for global competitiveness. Engines of Tomorrow (2000) describes the evolution of corporate research. The Invention That Changed the World (1996) covered a secret lab at MIT during WWII. Bob served on the Council on Competitiveness-sponsored National Innovation Initiative and is an advisor to the Draper Prize Nominating Committee. He has been a regular guest of CNBC's Strategy Session and has spoken about innovation at many venues, including the Business Council, Amazon, eBay, Google, IBM, and Microsoft.