TechStars Demo Day Yields 10 New Seattle Startups—and a Lot of Work Ahead

tried to crack this market. Will probably need to sign big partnerships to get traction.

World Blender
Founders: Mike Arcuri, Peter Schlichting, Jeff Huang
Idea: Location-based strategic war games that friends can play on their mobile phones.
Tagline: Turn the real world into a virtual playground.
Analysis: This was probably the most fun pitch I saw. If the games (GPS Assassin, WarGames) can take off with college students and fraternity houses through Facebook Places, they could potentially reach critical mass. Will make money by selling virtual goods such as long-range missiles and defensive shields.

Kinizi.com
Founders: Phillip Lee, Bryan Leptich
Idea: Online deal site for renters to find discounted apartments, and property owners to fill vacancies.
Tagline: The best place to save on apartments.
Analysis: This taps into the Groupon-like, buy-it-now mentality for people in urgent need of an apartment, and (after Seattle) it’s targeting cities with high vacancy rates like Phoenix, Fresno, and Jacksonville. Craigslist and other classifieds leave room for such sites. But can it get critical mass? And is it sustainable if the economy gets better—or worse?

Deal Co-op
Founders: Nate Schmidt, Mike Schmidt
Idea: Daily-deal marketing platform for organizations and publishers in smaller markets and geographies.
Tagline: The best daily-deal partner on the Web.
Analysis: No rocket science here—this is like do-it-yourself Groupon for smaller communities (the founders come from Alabama). The service lets other websites offer and make money from group-buying discounts. Obviously this is a very crowded space with hundreds of competitors, so the team faces a long slog. But they’re already making significant revenues, so are off to a good start.

Thinkfuse
Founders: Brandon Bloom, Steve Krenzel
Idea: Better online tools for teams and businesses to manage and share weekly status reports.
Tagline: Smart tools for team collaboration.
Analysis: Sounds like it could be boring, but it’s not—there’s a growing need here. But there are tons of other companies trying to create more powerful and efficient alternatives to

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.