Managing a Crisis in the Age of Social Media

The way people find out about breaking news has changed significantly in the past few years. From real-time Twitter updates to eyewitness news to iReports, how media outlets source and broadcast stories has changed as well. First-hand accounts from everyday people involved in an incident are not just relayed through the media, they are posted directly to the world through social media outlets such as Twitter and Facebook. And in this era of social media, a crisis can start anywhere and quickly spread. A local issue can rapidly spread online through interconnected channels. The groundswell of online dialog can crossover into traditional media or extend a media story’s news cycle, exponentially increasing its reach and significance. Registration begins at 7:30 a.m., or register online here.