Nissan Turning Over New Leafs, and EV Car Owners Are Electrified

Nissan has begun to deliver production models of its new Leaf all-electric vehicle in California and elsewhere. La Jolla resident Tom Franklin picked up his blue Leaf yesterday afternoon at a dealer in San Diego, just three days after the Japanese carmaker delivered its first 2011 model, a black Leaf SL, to Redwood City, CA, resident Olivier Chalouhi.

“Car deliveries will gradually increase through the end of December, and they will increase each month through 2011,” said Tim Gallagher, a Southern California spokesman for Nissan North America. Nissan has said the Leaf will be manufactured in Japan for the first two years, with production later shifting to Tennessee.

Nissan describes the Leaf as the first mass-market, zero emission, all-electric car, with a top speed of 90 mph. The compact hatchback can go roughly 100 miles on one charge, depending on weather, temperature, and driving conditions.

In a statement last week, Nissan said it is delivering a Leaf EV in each of its primary launch markets in Southern California, Arizona, Oregon, Seattle, and Tennessee (and donating $25,000 to the World Wildlife Fund as an added display of its “green” credentials.)

Nissan says it is on course to make the Leaf EV available nationwide by 2012, with deliveries in Hawaii and Texas expected in early 2011. Nissan officials say the first Leafs went to the Bay Area’s Chalouhi and San Diego’s Franklin because they were the first to reserve the car in their respective markets.

The Japanese carmaker plans to manufacture 50,000 Leafs during its first year of production, and that those cars will be distributed for sale around the world, including to Nissan dealers throughout the United States. A Nissan executive told me in July he expects to sell 3,000 to 4,000 Leaf EVs in San Diego, partly because of early efforts to build out the necessary charging infrastructure here. The Leaf is powered by a 24 kilowatt-hour (kWh) lithium-ion battery pack that weighs 600 pounds and powers an 80-kilowatt AC synchronous electric motor.

As I reported in August, San Diego is one of 16 cities participating in “The EV Project.” Under the program, the U.S. Department of Energy is providing roughly half of the $230 million needed to install almost 15,000 EV charging stations in seven states and the District of Columbia. The EV Project also provides market research funding to identify ways to gain broader market acceptance of electric vehicles throughout the rest of the country. The first Nissan Leaf owners in San Diego (as well as in Phoenix and Tucson) are participating in the project, which Nissan calls “the largest EV infrastructure deployment project ever undertaken.”

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.