TapJoy, a San Francisco startup that helps developers distribute and monetize Web and mobile apps through advertising, microtransactions, and virtual currencies, said today that it has raised $21 million in new financing, bringing its total venture backing to $40 million. New investor Rho Ventures led the round, which also included existing investors InterWest Partners, North Bridge Venture Partners, and D.E. Shaw Ventures. Rho Ventures managing partner Mark Leschly has joined Tapjoy’s board. The company said it will use the funds to strengthen its offerings on the iOS, Android, and Facebook platforms “fund growth across emerging application ecosystems domestically and internationally,” and invest in “incubation opportunities.”
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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