Cambridge, MA-based Celtra, a mobile advertising and analytics startup, said today it has raised $5 million in Series A financing from GrandBanks Capital and Fairhaven Capital. Celtra makes a platform for brands, ad agencies, and publishers to be able to create, track, and optimize “rich media” advertising for mobile devices. The company is led by founder and CEO Mihael Mikek. Ads with rich media—video or interactive features, for example—are an increasing focus for a number of Boston-area tech startups including Celtra, DataXu, Nexage, and Extreme Reach.
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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