BrightEdge, a San Mateo, CA, company that introduced its Web-based search engine optimization platform for businesses last summer, said today that it has brought on Ming Lei, chief architect at leading Chinese search engine Baidu, as a strategic advisor. Lei is expected to help the company expand its platform so that customers can increase incoming traffic from multiple search engines in multiple languages around the world. “Our clients asked us to extend the platform’s reach so they can drive the same ROI globally that they are seeing in the U.S.,” BrightEdge CEO Jim Yu said in a statement.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
My personal site: waderoush.com
My social media coordinates:
Twitter: @wroush
Facebook: facebook.com/wade.roush
LinkedIn: linkedin.com/in/waderoush
Google+ : google.com/+WadeRoush
YouTube: youtube.com/wroush1967
Flickr: flickr.com/photos/wroush/
Pinterest: pinterest.com/waderoush/
View all posts by Wade Roush