Motricity, the Bellevue, WA-based maker of mobile technology, said today it has acquired Adenyo, a mobile marketing, advertising and analytics solutions provider in the U.S., Canada and France. Motricity (NASDAQ: [[ticker:MOTR]]) has agreed to pay $100 million upfront through a combination of cash and stock, plus as much as $50 million more in cash and stock based on how Adenyo performs in the 12 months after the close of the deal. Motricity says it plans to integrate Adenyo’s targeted advertising capability into its content management and mobile commerce technology.
Author: Luke Timmerman
Luke is an award-winning journalist specializing in life sciences. He has served as national biotechnology editor for Xconomy and national biotechnology reporter for Bloomberg News. Luke got started covering life sciences at The Seattle Times, where he was the lead reporter on an investigation of doctors who leaked confidential information about clinical trials to investors. The story won the Scripps Howard National Journalism Award and several other national prizes. Luke holds a bachelor’s degree in journalism from the University of Wisconsin-Madison, and during the 2005-2006 academic year, he was a Knight Science Journalism Fellow at MIT.
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