Startups—So Easy A 12-Year-Old Can Do It

Out of the mouths babes. Maybe because it’s a company town and everyone in Silicon Valley has a family connection to entrepreneurship. Or maybe I just encountered the most entrepreneurial 12-year-olds ever assembled under one roof. Or maybe we’re now teaching entrepreneurial thinking in middle schools. Either way I had an astounding evening as one of the judges at the Girls’ Middle School 7th grade Entrepreneurial Night.

12 Year Olds Writing Business Plans
In this school every seventh-grade girl becomes part of a team of four or five that create and run their own business. The students write business plans, request start-up capital from investors, receive funding for their companies, make product samples, manufacture inventory, and sell their products to real-world customers. This class is experiential learning at its best.

It was amazing to read their plans talking about income, revenue, cost of goods, fixed and variable costs, profit and liquidity. (Heck, I don’t think I understood cost of goods until I was 30.) As they built their business, having to work with a team meant the girls learned firsthand the importance of creativity, teamwork, communication, consensus-building, personal responsibility, and compromise. (Next time I have to adjudicate between founders in a real startup I can now say, ‘I’ve seen 12 year olds get along better than you.’)

One highlight of the girls’ Entrepreneurial Program is the annual “Entrepreneurial Night” that showcases the newly created businesses for both the school and the wider Silicon Valley community. All of the teams had a booth where they sold their products as if in a trade show. Then after a break, each of the 12 teams of 7th graders got up in front of audience of several hundred (and the judges) and presented their Powerpoint summaries of their business and progress to date. (I couldn’t write or deliver a pitch that good until my third startup.)

Wow.

(Watching these girls gave me even more confidence about predictions of the future of entrepreneurship in the post When It’s Darkest, Men See the Stars.)

Women as Entrepreneurs
Teaching entrepreneurship in middle school is an amazing achievement. But teaching it to young women is even better. Not all these girls will choose to be career professionals in a corporate world. But learning entrepreneurial thinking early can help regardless of your career choice, be it teacher, mother, doctor, lawyer or startup founder. They will forever know that starting a company is not something that only boys do, but was something they mastered in middle school.

The Girls Middle School is not alone in teaching young students entrepreneurship. Organizations like Bizworld and The National Foundation for Teaching Entrepreneurship are also spreading the word. If you have any influence on the curriculum of your children’s school, adding an entrepreneurship class will be good for them, good for your community and great for our country.

Lessons Learned

  • Middle school is a great time to introduce entrepreneurship into a curriculum
  • Students that age can master the basics of a small business
  • It’s best taught as a full immersion, “get out of the building, make it, sell it and do it” experience
  • The lessons will last a lifetime
  • Extra credit if you teach it in a girls-only school

Author: Steve Blank

A prolific educator, thought leader and writer on Customer Development for Startups, Steve Blank is a retired serial entrepreneur who teaches, refines, writes and blogs on “Customer Development,” a rigorous methodology he developed to bring the “scientific method” to the typically chaotic, seemingly disorganized startup process. Now teaching entrepreneurship at three major universities, Blank co-founded his first of eight startups after several years repairing fighter plane electronics in Thailand during the Vietnam War, followed by several years of defense electronics work for U.S. intelligence agencies in “undisclosed locations.” Four Steps to the Epiphany, Blank’s fast-selling book, details the Customer Development process and is increasingly a “must read” among entrepreneurs, investors, and established companies alike, when the focus is optimizing a startup’s chances for scalability and success. After 21 years driving 8 high technology startups, today Steve teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley’s Haas School of Business, Stanford University’s School of Engineering and the Columbia/Berkeley Joint Executive MBA program. His “Customer Development” teaching and writing coalesce and codify his experiences and observations of entrepreneurs in action, including his own and those he advises. “Once removed from the day-to-day intensity of founding a startup, I was able to observe a pattern that distinguishes successful startups from failures,” Blank says. In 2009, he earned the Stanford University Undergraduate Teaching Award in Management Science and Engineering. The San Jose Mercury News listed him as one of the 10 Influencers in Silicon Valley. In 2010, he was earned the Earl F. Cheit Outstanding Teaching Award at U.C. Berkeley Haas School of Business. Despite these accolades, Steve says he might well have been voted “least likely to succeed” in his New York City high school class. Steve Blank arrived in Silicon Valley in 1978, as boom times began. His early startups include two semiconductor companies, Zilog and MIPS Computers; Convergent Technologies; a consulting stint for Pixar; a supercomputer firm, Ardent; peripheral supplier, SuperMac; a military intelligence systems supplier, ESL; Rocket Science Games. Steve co-founded startup number eight, E.piphany, in his living room in 1996. In sum: two significant implosions, one massive “dot-com bubble” home run, several “base hits,” and immense learning leading to The Four Steps. An avid reader in history, technology, and entrepreneurship who seldom cracks a novel, Steve has followed his curiosity about why entrepreneurship blossomed in Silicon Valley while stillborn elsewhere. It has made him an unofficial expert and frequent speaker on “The Secret History of Silicon Valley.” Steve’s interest in combining conservation with best business practices had Governor Arnold Schwarzenegger appoint him a Commissioner of the California Coastal Commission, the public body which regulates land use and public access on the California coast. He also serves on the Expert Advisory Panel for the California Ocean Protection Council. Steve serves on the board of Audubon California, was its past chair, and spent several years on the Audubon National Board. A board member of Peninsula Open Space Land Trust (POST), Blank recently became a trustee of U.C. Santa Cruz and a Director of the California League of Conservation Voters (CLCV). Steve’s proudest startups are daughters Katie and Sara, co-developed with wife Alison Elliott. The Blanks live in Silicon Valley.