Rovi Buys SideReel

Santa Clara, CA-based Rovi (Nasdaq: [[ticker:ROVI]]), a provider of entertainment guide information and copy protection technology, announced yesterday that it has acquired San Francisco-based SideReel, a startup that provides personalized guides to online television content. Rovi said SideReel’s data will complement its new AllRovi film and music search and recommendation service. “By adding the SideReel.com website to our online portfolio, we believe Rovi can be the go-to source for finding and enjoying online content,” said Rovi vice president of marketing Dave Jordan in a statement. The terms of the acquisition were not disclosed. Xconomy profiled SideReel and its founder Roman Arzhintar last month.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/