obviously very interested in wireless because of the growth prospects. And then you have us; we’re a traditional wireless company, it’s all we’ve ever been focused on, and we’re pretty unique in that respect, right? There aren’t many others who have only had that as their line of business. We think that gives us a bit of a better understanding of that market. What we understand is power constraints, mobility, scarce spectrum resources, and those sorts of things.
We really feel like we set the bar in the industry by being the first to a gigahertz processor. But what’s really important is the level of integration you do within the other parts, and that’s where we feel like the guys that are coming out of the computer space really don’t understand the market. It would be like in an era of $4 a gallon gasoline not caring if the car only gets 5 miles per gallon. So they really focus on the processing, which is how many gigahertz and how many cores. But you don’t hear them say in the same breath [that they’re] doing it really efficiently, recognizing that we’re in a mobile environment. So it’s why we’ve said our 800-megahertz processor actually outperforms the 1-gigahertz offerings that we’ve seen from competitors out there. It’s because of that level of integration that we do.
Xconomy: Is that on any network?
BD: It’s a lab simulation. But it’s what people are realizing out in the marketplace using one of our solutions. In our case, we have WiFi integrated, we have GPS integrated, the modem is integrated. In those non-integrated solutions, you’re powering all those individual parts, there’s communications that has to happen between them, it generates heat, and it leads to less battery life.
X: Are there trends that your initiatives are targeting?
BD: In the last two to three years, the [software] development environment has really shifted over to mobile for the gaming community because the volume is so much higher. But games require
