See You at Mobile Madness at Microsoft NERD: Be Ready for Anything

Hope you all had a fine Mardi Gras. Now it’s time to get down to business. Mobile business.

Yes, Mobile Madness 2011 is happening this afternoon, over at Microsoft NERD in Kendall Square (the program starts at 1:00 pm). We’ve helped assemble some of the top names in the mobile industry from New England and beyond, so bring your tough questions (we’ve got ours here and here, from emcee Wade Roush), and let’s have it.

We’re looking forward to a provocative, entertaining, and (we’re happy to say) unpredictable afternoon. Who knows, maybe 4G is just a big myth, our phones are making us dumber instead of smarter, and mobile commerce and enterprise apps are still stuck in 2005 (like my BlackBerry). Perhaps Stephen Wolfram will prove that the universe is actually an iPhone app (or is it Android?). And during the “location smackdown,” we might all discover that our lives are just an elaborate SCVNGR challenge, being orchestrated by Seth Priebatsch from his bunker on Second Street.

But seriously, mobile is everywhere. It has become a redundant term. And a lot of that actually comes from Boston companies. Ted Morgan from Skyhook Wireless (who’s part of the location smackdown) recently reminded me that the iPhone’s original location-finding technology, voice recognition system, and ad-serving platform all came from Boston-area teams. What’s more, at least five of the biggest mobile acquisitions of the past few years were from Boston—m-Qube, Quattro Wireless, Third Screen Media, Airvana, and Starent Networks.

“We’re living through one of the most explosive times in the tech industry,” Morgan says. “There’s a huge platform war going on for the mobile platform. Amazon, Facebook, Apple, and Google are looking to carve up the world.”

Help us get the Mobile Madness conversation going on Twitter using the hashtag #xmobmad. See you at NERD!

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.