Sunnyvale, CA-based Zediva today launched a service aimed at disrupting the DVD rental market currently dominated by companies like Netflix and Coinstar’s Redbox. For $1.99 per DVD, Zediva members can watch a movie that’s physically playing on a DVD player at Zediva’s data center and streaming remotely over the Internet to a computer, tablet, smartphone, or set-top box. (The movies are streamed in the form of Adobe Flash files, meaning Apple iOS devices are left out.) The arrangement allows Zediva to get around the 28-day waiting period imposed on Netflix and Redbox before they can rent out newly released DVDs. “Zediva is designed to allow anyone to enjoy new releases at an affordable price point,” Zediva founder and CEO Venky Srinivasan said in a statement. “Our mission is to provide immediate access to the most current and popular blockbusters.”
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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