San Francisco-based Affine Systems, which uses computer vision technology to identify the content of online videos and help advertisers match ads with related content, said yesterday that it has raised $5 million in Series B funding. New investor Crosslink Capital led the round, which was joined by existing backer Highland Capital Partners. The company has raised $8 million all told. “We plan to use Crosslink Capital and Highland’s investment to scale our operations and bring advertisers the tools they need to be confident that their ads will be shown in connection with the most relevant and appropriate online videos,” Affine CEO Mike Sullivan said in a statement.
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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