New York’s Enterproid and the Great Divide, Where Rivers (of Data) Change Direction

Qualcomm incentive prize technology development competition. “The clear thing that the judges picked out was that this was a problem that they identified with—a number of them identified it as a true problem—and [Enterproid] had a pretty solid solution to the problem.”

Users can download Divide onto any Android-based mobile phone. Once installed, the technology enables users to switch between two different interfaces.

One is a consumer interface that provides users the freedom and convenience of downloading their favorite apps, from Angry Birds to Twitter, Facebook, Foursquare, YouTube, and other media apps. As Trewby put it during Enterproid’s presentation at the Demo Spring Conference in Palm Desert, CA, “I can download whatever I want, share whatever I want, and browse whatever I want.”

The other screen looks and acts like a business class app, with enterprise-based e-mail, calendar, messenging, and task features. All the data is encrypted and stored in a separate database. Enterproid also has developed a software development kit that allows third-party developers to create secure apps, such as customer relationship management software, that can live on the professional side of Divide.

The IT administrators at the user’s company also can access a cloud-based dashboard to set the user’s security procedures and data protection policies. But the way the product is structured, IT can never see what the user is doing on the personal side of the phone.

Enterproid also has provided users with a memory erase functionality that enables them to remotely wipe all data from either the personal or the professional side, Kirkland said. But the user’s IT department can only wipe the professional side of the phone.

That’s a nice feature, especially if you don’t want to lose your family pictures and personal contacts.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.