About.com is expanding its premium content, launching a Spanish-language channel, and doubling its video content, according to a press release. The site, which is part of the New York Times Company (NYSE:[[ticker:NYT]]), also plans to grow its collection of so-called Guide sites, which are run by independent experts and cover popular topics like food, health, parenting, and cars. “About.com’s more than 14 years of experience helping users accomplish their goals has taught us that when a user comes to you from search with a need, the most satisfying, trustworthy way to answer is with information from highly accomplished experts, capable of addressing the user’s need from all angles,” said Cella Irvine, CEO of About Group in the statement.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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