Legolas Media, an advertising technology company based in New York City, raised $5 million in an equity-based funding round, an SEC filing shows. There were three investors, according to the document. Legolas’s website defines the company as “not really” an ad exchange, but rather a marketplace that connects advertisers with publishers in a manner that’s designed to help them maximize ad revenue.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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