Seattle startup BigDoor is unveiling a new website advertising platform centered around game behavior, hoping to tie a better profit engine to one of the tech world’s current buzzwords—gamification. BigDoor says its “Engagement Economy” approach is based around having advertisers pay on a “cost per quest” basis, which ties ad spending to user tasks, such as clicking through given pieces of content. Users get little rewards, such as badges, discounts and other trinkets. Chief Executive Keith Smith tells Tricia Duryee at eMoney that he thinks the “cost per quest” unit could be worth between $1 and $2.50.
Author: Curt Woodward
Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft.
Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem.
A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.
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