SocialFlow, a New York based developer of social-media optimization tools, pulled together $7 million in a Series A, according to a press release. Investors included Softbank, RRE, Betaworks, Highline Venture Partners, AOL Venture Partners, and SV Angel. SocialFlow’s product analyzes the Twitter topics that people are most engaged in and their likelihood of taking action on a Tweet. SocialFlow’s clients use the platform to publish Tweets at times when their audiences are likely to be most receptive. SocialFlow also said that it sewed up a partnership with Twitter, which will allow it to incorporate Twitter’s data into its platform.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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