Brooklyn, New York-based SocialGuide, where TV viewers go to talk about TV shows as they air, has raised $1.5 million in seed funding, according to a press release. The seed round was run by Alex Zubillaga and angel investors. The company will use the money to build out its site, which is designed to foster social engagement between consumers and networks. “With more than half of the nearly 300 million Americans who watch TV having a second screen experience, the market is ripe for a social TV product that connects with consumers and networks,” said Alex Zubillaga in the statement.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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