Hear a discussion about the ways mobile and social connections are changing consumer buying behavior and brand engagement, plus check out products in the hands-on lab station. Panelists are James Lively of DIY Media, Scott Blanksteen of AppStoreHQ, Kathy Savitt of Lockerz, and Jordan Williams of REI. Moderated is Tricia Duryee of Allthingsd.com. Hosted by Holly Brown of R2integrated.