INVIDI Technologies Lands $49,000,000 New Round

  • Feed Type
  • Date
    4/15/2011
  • Company Name
    INVIDI Technologies
  • Mailing Address
    420 Lexington Avenue New York, NY 10170
  • Company Description
    INVIDI Technologies Corporation is the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level.
  • Website
    http://www.invidi.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $49,000,000
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    Invidi’s Advatar software will be rolled out over the course of this inside all DirecTV DVR digital set-top boxes. The system enables advertisers to deliver tailored messaging to individual households during a commercial break.
  • M&A Terms
  • Venture Investor
    Menlo Ventures
  • Venture Investor
    GroupM
  • Venture Investor
    InterWest Partners
  • Venture Investor
    EnerTech Capital
  • Venture Investor
    Google Ventures
  • Venture Investor
    Westbury Partners
  • Venture Investor
    BDC Venture Capital
  • Venture Investor
    Direct TV