ShipSweet is Now EquaShip

The Seattle package-shipping startup previously known as ShipSweet has changed its name to EquaShip, and is emerging from stealth mode today as it heads for a summer launch. The company is headed by serial entrepreneur Ron Wiener, also of Venture Mechanics. The idea behind EquaShip is to give small- and medium-sized businesses much better deals on their shipping costs by aggregating those packages together. Wiener says EquaShip will be able to deliver prices that are 10 percent to 30 percent better than UPS or FedEx, primarily because those mega-carriers give their best discounts to companies that ship big volumes. EquaShip also says it’s working on a national network of retail dropoff locations, which sounds like it would dramatically help in establishing a footprint.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.