New York-based Adaptly, which describes itself on its website as “the easiest way to advertise across the social Web,” has raised $1.4 million of an equity-based funding round that could hit $2 million, according to an SEC filing. Adaptly provides a single technology platform that its clients can use to advertise across multiple social networks, along with tools designed to optimize those ad placements. There were 10 investors, according to the filing.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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