Boston-based Where, a developer of technology for location-based mobile advertising and services, has been acquired by San Jose, CA-based eBay (NASDAQ: [[ticker:EBAY]]), according to a post today on the PayPal (part of eBay) blog. Financial terms were not revealed, but the acquisition of Where is expected to close later this quarter. Last December, Where, which has roughly 85 employees and boasts 4 million monthly users, nabbed a patent covering its “geofencing” technology—which involves establishing a virtual perimeter around a real-world area and alerting users of location-based services (like deals from retailers) once they have entered that area.
Author: Erin Kutz
Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.
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