New York-based Scanbuy, which makes mobile barcode technology, said in a statement that it had completed a $12.5 million funding round. Investors included Motorola Solutions Venture Capital and Hudson Ventures. Scanbuy markets ScanLife, a barcode-reading application for mobile devices. Scanbuy said the funding round was oversubscribed, a phenomenon the company attributes to a 1,600 percent increase in barcode scanning in 2010. The company’s growth plans include a recently announced partnership with Home Depot to use 2D barcodes to give customers fast access to information such as product ratings, manuals, and videos about specific products.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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