Seattle-based Appature, the maker of software to help healthcare companies better connect with physicians, was named as a “cool vendor” in life sciences by market analyst Gartner. Appature got the kudo, Gartner said, because its software is helping pharma sales reps, who are stretched thin, to do a better job of reaching physicians, who increasingly have less time to interact with salespeople. We last profiled Appature in these pages back in October.
Author: Luke Timmerman
Luke is an award-winning journalist specializing in life sciences. He has served as national biotechnology editor for Xconomy and national biotechnology reporter for Bloomberg News. Luke got started covering life sciences at The Seattle Times, where he was the lead reporter on an investigation of doctors who leaked confidential information about clinical trials to investors. The story won the Scripps Howard National Journalism Award and several other national prizes. Luke holds a bachelor’s degree in journalism from the University of Wisconsin-Madison, and during the 2005-2006 academic year, he was a Knight Science Journalism Fellow at MIT.
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