New York-based Mocean Mobile signed a multi-year ad-serving agreement with MSNBC Digital Network, according to a press release. Mocean will provide custom ad solutions that will allow MSNBC to manage, prioritize, and track ad campaigns across all of its news and entertainment sites. “We chose Mocean Mobile because they had a very sophisticated core mobile ad platform,” said Kyoo Kim, v.p. of sales and marketing at the MSNBC Digital Network in the statement. The financial details of the deal were not released.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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