San Diego’s MIR3 Expands Mass Notification Technology to Social Media Networks

largest U.S. corporations, the top three U.S. cellular providers, and three of the world’s five biggest financial institutions. The company also counts NASA, the U.S. Centers for Disease Control, Department of Defense, Department of State, and Department of Energy, among its customers.

The company’s customers also are increasingly using MIR3’s system for non-urgent notifications to a number of people using a variety of mobile phones, landlines, e-mail, pagers, and other forms of communications. For example, Moussavian says Procter & Gamble uses the system to alert employees in various offices that a corporate conference call is beginning. Other companies are using the system for product recall notifications, shipping delivery schedules, and even to request monthly sales data from employees in the field. He says the U.S. Air Force even uses the technology to scramble its jet fighters.

More recently, with the dramatic increase in social networks like Facebook, MIR3 has moved to expand its communications platform to unite the corporate enterprise with social media inboxes—creating what the company calls one central and secure “corporate inbox.”

Moussavian explained that Facebook said several months ago that it had formulated plans to consolidate all communication into a single social inbox, essentially becoming the ultimate online switchboard for Facebook users. MIR3’s strategy calls for extending that concept to the enterprise, starting with the company’s strong customer base and using its core technology to develop what the company calls its MIR3 Enterprise Gateway. In a statement from the company, Moussavian says, “We will be able to give our corporate users full control of their communications across any device or social network, creating a single, continuous and secure conversation that is platform independent.”

The company says it is marketing its system to corporate IT executives by emphasizing that its enterprise gateway follows the technology model of the highly secure BlackBerry Enterprise Server and RIM Network infrastructure.

Moussavian says the privately held company has been profitable for the past three years, and MIR3’s technology development has not needed venture capital funding. “I’m one of those people who believes in financing your company through your customers,” he says.

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.