New York-based Buddy Media, which markets a Facebook management program for advertisers, has acquired Spinback, according to a press release. Spinback is a New York startup that makes social commerce tools for more than 20 retailers. The financial terms of the deal were not disclosed. Buddy Media has raised $38 million to date from the likes of WPP, Softbank Capital, Institutional Venture Partners, Greycroft Partners, and Bay Partners.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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