Report: Marketfish Adds $4.5M

Marketfish, a Seattle startup that provides email marketing services for businesses, has raised another $4.5 million in venture capital from Javelin Ventures and Rustic Canyon, according to GeekWire. Marketfish’s product gives marketing clients the ability to dial up specific criteria for the people on its email blasts—targeting by profession, size of family, income, and location, for example. The company says there are “200 million records in the Marketfish platform database, and 250 different ways to filter them.” Marketfish is led by founder and CEO Dave Scott, who has worked in marketing for Intermec, PeopleSoft, and others.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.