NYC Rolls Out New Digital Media Plan

New York City will soon roll out partnerships with Facebook, Twitter, Foursquare, and Tumblr, according to the city’s chief digital officer, Rachel Sterne. Mayor Michael Bloomberg’s office unveiled a report called “Road Map for the Digital City,” which outlines a number of initiatives designed to make NYC a more technologically savvy place. Among the plans: Expanded Wi-Fi capabilities in public places, a more user-friendly version of city portalĀ nyc.gov, and a Foursquare badge to encourage the use of parks and other public spaces.

Author: Arlene Weintraub

Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.