Dunnhumby Acquires BzzAgent for Undisclosed Sum

  • Feed Type
  • Date
    5/23/2011
  • Company Name
    BzzAgent
  • Mailing Address
    500 Harrison Avenue Boston, MA 02118
  • Company Description
    BzzAgent, Inc. is a word-of-mouth marketing and media company that enables companies to organize and manage honest, real-world conversations between everyday consumers. BzzAgent’s innovative process and platform allows it to develop systemized campaigns that help accelerate and measure word-of- mouth as a marketing medium.
  • Website
    http://www.bzzagent.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed.