Hartford, CT-based Admantx, a maker of semantic-based online advertising technology, announced today that it has taken in $2.8 million in first-round funding from Atlante Ventures Mezzogiorno, the venture capital fund of the Italian bank Intesa Sanpaolo.The funding will go towards sales and marketing for Admantx, which was spun off last year from the semantic software firm Expert System and develops software that matches ads with user behavior and emotions.
Author: Erin Kutz
Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.
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