New York-based Taykey, an online advertising platform that predicts where Web surfers are going next, raised a $9 million Series B and launched its service today, according to a press release. The company, which was founded by three former intelligence officers from the Israeli Defense Ministry, uses a proprietary algorithm to tell advertisers where their online audience is now and where they’ll be next. The company’s clients include Pepsi, which used Taykey’s technology to launch two social-media campaigns on Facebook. Sequoia Capital, Softbank Capital, and Crescent Point participated in the funding round.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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