New York-based Tapad has raised $1.8 million to develop a technology that allows advertisers to target consumers on mobile devices, according to VentureWire. The company serves “retarget” ads—those that have been viewed on previously visited sites—via mobile browsers and aps. Investors include Firstmark Capital, Lerer Ventures, Metamorphic Ventures, and several individuals such as former DoubleClick Chief Executive David Rosenblatt.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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