about what its technology does exactly, but that didn’t stop it from raising $5 million.
Peer39
Using a combination of semantic analysis and machine learning, Peer39 tells advertisers which Web content is most appropriate for their brands. And there are no cookies needed. The company raised a $5.2 million Series D in May.
Taykey
This company’s technology, also non-cookie-based, helps advertisers find their audiences on social-media and search sites. It was founded by three former intelligence agents from the Israeli army, and they announced a $9 million Series B on June 9.
Tapad
Tapad’s specialty is serving “retarget” ads—those that have been viewed on previously visited sites—via mobile browsers and apps. The company recently raised $1.8 million.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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