Sir Mix-A-Lot, Giant Thinkwell to Posse Up

Seattle social-game startup Giant Thinkwell, a TechStars company hatched at a Startup Weekend last year, is getting ready to roll out its first official celebrity-branded game, featuring Seattle hip-hop legend Sir Mix-A-Lot.

Word comes via Twitter, where folks are passing around an invite by Giant Thinkwell to help build social-media buzz for the game, called “Mix-N-Match with Sir Mix-A-Lot.”

We’ll have to wait until June 21 to see what the product looks like, but the prizes are said to include something that should bring a smile to northwesterners of a certain age: A ride down Broadway in Mix-A-Lot’s Lamborghini.

You see, long before he was a household name for the goofy club hit “Baby Got Back,” Mix-A-Lot made an early name with such classics as “Posse on Broadway,” which name-drops crucial Seattle landmarks like Dick’s Drive-In.

As we detailed last month, Giant Thinkwell is among the growing group of Seattle companies that are building bridges to the entertainment industry with the technology and gaming know-how concentrated in the Puget Sound region.

Giant Thinkwell’s original Startup Weekend pitch revolved around John Stamos’ “Uncle Jesse” character from the TV show “Full House,” but a deal couldn’t be struck with Stamos. It sounds like Sir Mix-A-Lot found the whole idea to be swass.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.