JOOR Raises $2.25M in First Round

New York’s JOOR, an online fashion wholesale marketplace, raised $2.25 million in a funding round led by Battery Ventures, according to a press release. Other investors in the round include Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner Ventures, as well as individual investors William M. Smith and Richard Mishaan. One-year-old JOOR says it will use the funds for international expansion and to grow its online network of brands, buyers, and more than 7,500 independent boutiques. JOOR lets boutiques that join its network search for and order women’s fashion from more than 250 brands.

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University. View all posts by João-Pierre S. Ruth